Florian Schneider can’t sit still. Never could. Which is one reason why he left his native Germany in his early twenties, after spending his childhood and youth driving his parents and teachers crazy with his hyperactivity.
Years of bouncing around the planet followed, as Florian managed to find a way to finance his journeys as a traveling journalist. But not until he discovered photography did Florian find his true calling.
It was in London where he got his start as a fashion shooter, until in early 2005 he decided to relocate to Los Angeles, the city he had spent extensive time in during his days as a correspondent.
With him came his wife and soulmate, who knows his obsessive nature and isn’t mad (or surprised) when Florian, stung by some vision that just popped up in his restless mind, suddenly jumps off the couch at 11:45pm, grabs a camera and a tripod and runs out the door, spending the next four hours freezing on a rooftop (or an alley, or some bridge) to capture elements for one of his complex layered image-creations.
As one of the digital pioneers, Florian embraces how the creative medium of his current choice has shed its former limits, and he is unapologetic about using whatever tools help him bring his visual ideas to life. He continues to do so from his home in Los Angeles, focusing his professional efforts in the areas of entertainment and advertising.